Shropshire Council website

This is the website of Shropshire Council

Contact information

E-mail

customer.service@shropshire.gov.uk

Telephone

0345 678 9000

Postal Address

Shropshire Council
Shirehall
Abbey Foregate
Shrewsbury
Shropshire
SY2 6ND

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Heritage Ambassadors Programme

It will develop a shared culture of cross-promotion amongst attractions across Shropshire and the Marches by improving knowledge of the area’s heritage and cultural offer.

Staff and volunteers will gain greater confidence to engage, enthuse and excite their visitors to explore more of the area’s heritage and culture and collectively boost visits to heritage attractions and venues.

A toolkit has been developed and you can download this here.

Programme aims

  1. To improve the visitor experience at the region’s heritage attractions and museums
  2. To drive additional visits from existing audiences to heritage attractions
  3. To generate additional visitor spend 

Benefits

Attractions, museums and venues will benefit in the following ways:

  • More motivated and empowered staff and volunteers who have gained Local Heritage Ambassador status
  • Improved knowledge about your own attraction amongst other local attractions
  • Staff and volunteers able to act as champions for your local heritage, enthusing visitors
  • to spend longer in the area, return and visit related sites
  • Networking and stronger reciprocal links between attractions.