Alison established Starfish Advertising & Marketing Ltd in 2001, offering a full service based in the centre of Shrewsbury and employing eight staff. National clients include blue chips such as E.ON, Confused.com and Fruit of the Loom. Local clients include Shropshire Homes, Marches Care, Travelworld, and Ironbridge Gorge Museums Trust. Starfish are a preferred supplier to both Shropshire and Telford and Wrekin Councils.
Alison is also a director of two local food businesses: Shrewsbury Bakehouse and Shrewsbury Coffee House.
Alison studied business studies and is a chartered marketer and a fellow of the Chartered Institute of Marketing and Institute of Direct Marketing. Alison is a Shropshire Business Ambassador and offers her services as a volunteer business mentor.